Spotted on the NY City Subway. (Please click on the link below.)
civility-litter-campaign-on-ny-subway.jpg
Rather than saying “Don’t litter” or “Littering fines are …,” the NY transit folks are delivering a message that’s easy to read (visually), easy to receive (it’s logical) and easy to follow (they demonstrate the personal effect of small actions, such as littering near the subway tracks).
I love it. They are both asking for civil action (no littering) and doing so in a civil manner. The tone is more conversational, person-to-person, rather than authoritarian.
See any other signs of active civility showing up in advertisement and public service announcements? Send them to us by email. ~ Jessie
